Learning to Scale Your Business with Marketing Basics - Ernest James Usher III
- Ernest Usher
- 4 hours ago
- 1 min read
Marketing is not just ads, logos, or cute colors. Marketing is how you get people to care about what you offer. This week, we teach your learners the foundation, so they stop saying “I need more sales” without knowing where the leaks are.
The True Definition of Marketing
Marketing is:
Understanding who you serve
Understanding what they want
Creating offers that solve those wants
Positioning your value so clearly that people want to buy from you
Marketing is basically matchmaking—but with money on the table.
The Core Pillars of Marketing
Give them the four basics so that everything later makes sense.
Audience
Who are you selling to?
What do they want?
What hurts?
What stresses them?
What do they love?
This is the heartbeat. If the audience isn’t clear, nothing else matters.
The Offer
What exactly are you selling and why does it matter?
A great offer solves:
Pain
Confusion
Desire
Messaging
Your words.
Your tone.
Your promise.
Messaging is how you make people feel something.
Distribution
Where you show up:
Facebook
Instagram
TikTok
Email
Website
In-person
If the right message hits the right place at the right time… boom.
“Marketing isn’t about shouting louder. It’s about speaking directly to the people who are already looking for you. Before we touch ads, branding, funnels, or content, you need to know who you're talking to and what exactly you’re offering them.
This week is simple: clarity.
Clarity in who you serve. Clarity in what you do. Clarity in why it matters.
Because when you nail the foundation, sales stop feeling like begging and start feeling like alignment.”
Comments